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STAY AHEAD OF YOUR PATIENTS’ CHANGING EXPECTATIONS

Recent research indicates that consumer habits have shifted. Prioritizing at-home self and health care solutions is the new normal.* Now more than ever, patients are looking for trusted recommendations from you to keep them healthy between dental appointments.

*Source: NA Consumer Shifts, P&G Jan 2021

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HOW CARING COMES HOME CAN HELP YOU EXCEED PATIENTS’ EXPECTATIONS

CARING COMES HOME is specially designed to help you bridge the gap between office and home by providing the personalized experience patients are looking for.

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Patient expectations have changed. Caring Comes Home helps exceed those expectations by:
  • Helping patients focus more attention on health and wellness in their home
  • Providing innovative products for maximum convenience and one-stop shopping
  • Communicating digitally with personalized tools
SET UP CARING COMES HOME IN 3 STEPS!

1. INCORPORATE THE CARING COMES HOME MESSAGE INTO YOUR EXISTING COMMUNICATION

Use the provided personalized communication tools when reaching out to your patients. Share the benefits of the Crest + Oral-B home care kit and encourage them to get it now and see the impact at their next visit.

  • Send out the Patient Leaflets in your email communications to patients
  • Use the Suggested Talking Points in your phone conversations with patients
  • Share your professional offer through social media

2. RECOMMEND THE INNOVATIVE CREST & ORAL-B HOME CARE KIT AND SHARE YOUR PROFESSIONAL OFFER WITH YOUR PATIENTS TODAY!

Empower your patients to achieve their oral health goals by recommending the Oral-B iO 8 Transformational Gum Health bundle and sharing your professional offer with them – 50% off retail pricing.

caring comes home

Oral-B iO Transformational Gum Health Bundle includes 1 x Oral-B® iO™ 8 Power Toothbrush, 1 x iO Ultimate Clean Brush Head Refill, 1 x iO Sensitive Clean Brush Head Refill, 1 x Crest® Gum Detoxify™ Toothpaste, 1 x Superfloss® (bag of 10), 1 x Compact Tapered Extrafine brush, Travel Case and Patient Education Material


3. HAVE ORAL-B iO 8 BUNDLE ONSITE WHEN PATIENTS START CALLING! ORDER FROM YOUR PREFERRED DENTAL DEALER.
DOWNLOADABLE PATIENT COMMUNICATION TOOLS

Use the customizable digital tools below to personalize your patient communication and share the benefits of Crest + Oral-B home care kit.

PHONE AND EMAIL

Patient Leaflet

leaflet

Patient Leaflet with
Product Details

Details

Suggested Talking Points

Suggested points
IN-OFFICE DIGITAL POSTER
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Download our customizable in-office digital tool, and let your patients know about the exclusive discount that your office offers on the new Oral-B iO patient oral care system during their visit.

DOWNLOAD
SOCIAL MEDIA POST AND TEXT MESSAGING
Social media post
Suggested Text:

Maintaining optimal oral health is more important than ever. We recommend the NEW Oral-B iO 8 bundle to keep you healthy between visits. Call us if you would like to reserve yours at our professional rate.

DOWNLOAD
Social media toolkit

Social Media Toolkit
Recommend Oral-B iO and share helpful brushing tips with your patients with these FREE social media assets.

Social medis post

Download this Oral-B iO Social Toolkit for your office's social media accounts, to let your patients know about the exclusive discount offered through your office on the new Oral-B iO patient oral care system.

ORAL-B iO VIDEOS

Revolutionary iO Technology

Show your patients how the Oral-B iO power toothbrush combines the latest oral care technology to deliver a superior clean. You can download these videos and use them for your website or in-office TV.

vs. a regular manual toothbrush

Oral-B iO brushing instruction for patients

Help your patients achieve optimal brushing results with this Oral-B iO instructional video.

DOWNLOAD