Thank you very much, and thanks to Crest, Oral B for sponsoring. I'm really excited to be with you all today. I know that we're facing just unprecedented challenging times. And the truth is that there's more that we don't know than we do know. So in order to try to put together strategies focused on the recovery, which I'll talk about a lot today, we started by thinking about how do we characterize what's happening? Six weeks ago, seven weeks ago, many of us had no idea that this was coming, no idea we'd be sitting at home, no idea that practices were shut down. The rumor started coming, then the recommendations, then the requirements. And when we get back to our practices, one of my main points is we are going to be in a business turnaround.
And a lot of times today, you'll hear me refer to the business turnaround as a recovery. Well, the good news is there is real science around how to turn around a business, and there is science about how to recover, and it's going to be critical for us going forward to make sure that we have that opportunity. So our title is called Getting Ahead of the Next Stage of the COVID-19 Crisis, and that title is really important, because I'm going to talk to you at first about the different stages that we have going forward and how we move ahead. So let's start by understanding the categorization I just referred to, and why we put that together.