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When It Comes To Stannous Fluoride, Formulation Matters

Backed by decades of expertise, Crest's Stannous Fluoride formulation delivers optimal gum health and usage experience

Crest's Stannous Fluoride is uniquely formulated to deliver maximum clinical results for oral health. Backed by years of innovation, Crest Stannous Fluoride formula works at and below the gumline to offer benefits not found with sodium fluoride or sodium monofluorophosphate, including:

  • Fights back against gingivitis and plaque bacteria
  • Occludes tubules to provide relief from sensitivity pain
  • Protects against future damage


Proven Clinical results. Crest Stannous Fluoride Toothpaste formula penetrates the biofilm and neutralizes gingivitis-causing toxins (LPS).



Crest Stannous Fluoride Toothpaste penetrates deeper into the biofilm neutralizes more gingivitis-causing toxins (LPS) vs Colgate Total SF‡ and Parodontax.

why stannous fluoride - experience icon


Years of consumer use make Crest Stannous Fluoride Toothpastes the leader in delivering a brushing experience patients enjoy. In fact, 69% of patients want to brush longer with Crest Stannous Fluoride Toothpaste§.‖

^† Crest's past 60 years of R&D efforts have resulted in 200+ granted U.S. patents on toothpaste. These may or may not:

  1. be expired, 2) relate to commercially marketed products.

^‡vs Colgate(R) Total SF Whitening.

^§ Crest Gum Detoxify.

^‖ In a concept-aided study, premium toothpaste users were given Crest Gum Detoxify to use for 2 weeks. Users took surveys about their experience and opinions with the product. Intent to brush longer differs significantly; further studies required to measure brushing time.

Watch How Stannous Fluoride Works

See how stannous fluoride works at and below the gumline, reducing bacteria and the production of inflammatory toxins.

See the stannous fluoride molecule in action.

Watch our video to see how Crest Gum Detoxify works below the gumline

Stannous Fluoride Can Help Improve And Treat Conditions Such As:

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Other Crest Products Containing Stannous Fluoride

Other Crest Products Containing Stannous Fluoride


Toothpaste Crest Stannous Fluoride works below the gumline to provide clinical benefits with a pleasant brushing experience to help your patients achieve healthier mouths and smiles for life.


Does Stannous Fluoride Stain Your Teeth

Does Toothpaste Containing Stannous Fluoride Taste Bad?

Does Stannous Flurode Work As Well As Potassium Nitrate On Sensitivity Or Cause Sensitivty In My Patients?

Does Stannous Fluoride Work As Well As Triclosan For Antibacterial Benefits?

Does Stannous Fluoride Cause Sloughing?

Does Stannous Fluoride Break Down Enamel?

Do Toothpaste With Stannous Fluoride Have A High Or Unsafe Rda Value?