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A key part in the success of the Oral-B electric rechargeable toothbrush is attributed to our partnership with dental professionals, dental advisory boards and universities. Your input into all stages of product development, research findings, professional knowledge and experience led to the design of the small round brush head. Oral prophylaxis is considered the gold standard for plaque and stain removal. Therefore the brush head was designed to be similar to the professional dental instruments used for prophylaxis.

The Oral-B round brush rotates and oscillates. The cup-shaped brush head has a diameter of approximately 13mm with the bristle tufts placed in strategic positions. This allows the brush head to adapt to each tooth surface by cupping the tooth and reaching in between the teeth to aid in cleaning hard-to-reach areas. Patients are instructed to brush each tooth individually, following the morphology of the tooth. In addition, the length of brush and the small, round brush head allows access into other hard-to-reach portions of the mouth such as the back teeth and the lingual anterior surfaces.

Round Cleans Better For Healthier Gums

Round Cleans Better

Oral-B Power Superior Plaque Removal

Oscillating-Rotating Technology

Oral-B electric rechargeable toothbrushes are built with the fundamental understanding of how plaque is best disrupted and swept away from the tooth surface. The disruption and removal of plaque depends on the brush head motion, supplied by the drive motor in the handle, and the brush head design. The motion of the Oral-B electric rechargeable toothbrush is designed to not only disrupt the plaque biofilm, but to lift and sweep it away. High-speed photography and a robotic cleaning effectiveness demonstrated that the most effective interproximal space penetration occurs when toothbrush bristles change direction. Both the oscillation and rotating momentum by the motion of the bristles create high shear forces that help disrupt plaque biofilm on the tooth surface. In addition, the brushing action provided by oscillating-rotating-pulsating bristles leads to deep interproximal penetration that lifts and sweeps plaque away during both the forward and backward movements. The efficacy of the oscillating-rotating technology has been confirmed both in laboratory tests and in clinical trials relative to various manual toothbrushes and other electric toothbrush technologies.

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Oral-B® iO Patient Brochure
Give your patients the chance to read all about the sensational clean they’ll get from Oral-B® iO and what sets it apart from other Electric Rechargeable toothbrushes.
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Oral-B® iO Social Media Toolkit
Download this Oral-B® iO Social Toolkit for your office's social media accounts and let your patients know about the exclusive discount offered through your office on the new Oral-B® iO patient oral care system.

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Introducing Oral-B® iO Office Video
Oral-B® iO Combines Oscillation Rotations and Micro-vibrations for a Sensational Clean Patients can't Resist.
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Oral-B iO8 Transformational Gum Health Bundle

Clinically proven to transform your patients' gum health starting day 1. In a clinical study, 100% of patients moved to a state of healthy gums after just 12 weeks of use. It delivers Superior Gum Health* with an Irresistible, WOW Brushing Experience. Let your patients see for themselves what sets Oral-B® iO apart. This bundle contains an assortment of refill heads (iO Ultimate Clean, Sensitive Clean) plus Gum Detoxify Toothpaste (90mL), Superfloss 100/10s bag of 10, Compact Tapered Extrafine brush and Travel Case.

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Oral-B iO
Oral-B iO combines oscillation rotations with micro-vibrations for a sensational clean your patients can’t resist. With Oral-B iO, 82% of gingivitis patients moved from non-healthy to healthy gums in 8 weeks.1 With its breakthrough features, it will help your patients become better brushers.

Reference: 1. Data on File, P&G

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Genius X
The Oral-B Genius X Professional Electric toothbrush provides your patients with an intelligent system for better brushing. Not only does the Oral-B Electric toothbrush have oscillating-rotating technology which loosens and sweeps away plaque, it also reduces gingivitis. Its innovative features and advanced technology will help your patients brush their very best.

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Oral Health Essentials
The Crest + Oral-B Oral Health Essentials program offers solutions that promote oral health, an important part of overall health. Elevate gum health and implant care with specially designed tools that help patients achieve their oral health goals.

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Ortho Essentials
The Crest® + Oral-B® OrthoEssentials system helps ensure that orthodontic patients, including those with aligners, complete their treatment with healthy, beautiful smiles.

Caring comes home

Caring Comes Home
Research indicates that self-care is more important to patients than ever. Your patients are looking to you for guidance to protect their oral health between dental hygiene visits.


Introducing the Oral-B® GENIUS X Professional Exclusive Electric Rechargeable Toothbrush

Oral-B® CrossAction Brush Head is Oral-B®’s most advanced brush head yet! Precisely angled 16° bristles to clean deep between teeth for a superior clean

Help your patients brush the way you recommend, with the Oral-B Genius X Electric Rechargeable toothbrush.

Oral-B® iO combines Oral-B’s iconic round brush head with oscillation rotations and micro-vibrations for cleaner teeth, healthier gums*, and a WOW experience patients can’t resist.

*After 12 weeks of use along with Crest Gum Detoxify, Crest Pro-Health Multi-Protection Mouthwash and Oral-B Glide Pro-Health Advanced Floss 

Take a behind-the-scenes look at how Oral-B® iO was developed.

In this video, Dr. Liran Levin, professor of Periodontology at the University of Alberta, provides his experience using the Oral-B® iO and his assessment of the clinical evidence.

Hear from more dental professionals on their experience with Oral-B® iO.

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Plaque Reduction Efficacy of an Oscillating-Rotating Electric Rechargeable Toothbrush with a Novel Brush Head Utilizing Angled Bristle Tufts
6-week study showing an Oral-B oscillating-rotating toothbrush (Pro 1000) with CrossAction brush head had greater than 2X whole mouth and interproximal plaque reduction versus a flat-trimmed manual toothbrush.

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An 8-Week Clinical Comparison of an Oscillating-Rotating Electric Rechargeable Toothbrush and a Sonic Toothbrush in the Reduction of Gingivitis and Plaque
8 week study showing Oral-B Pro 1000 CrossAction brush head was significantly better than Sonicare DiamondClean + Adaptiv Clean for reducing gingivitis and plaque.

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Randomized Clinical Trial Evaluating the Anti-Gingivitis Efficacy of an Oral Hygiene Routine including a Novel Stabilized Stannous Fluoride Dentifrice, Oscillating-Rotating Electric Toothbrush and Floss
After 6 weeks of using a stabilized stannous fluoride dentifrice, oscillating-rotating electric toothbrush and floss, the experimental oral hygiene group was nearly free of gingivitis with less than one bleeding site (0.85).

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The Effects Of Oscillating Rotating Electric Toothbrushes On Plaque And Gingival Health: A Meta-Analysis
Purpose: To compare the effects of oscillatingrotating (O-R), sonic (side-to-side), and manual toothbrushes on plaque and gingival health after multiple uses in studies up to 3 months.

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Scientific Evidence Behind A Novel Oscillating-Rotating Electric Toothbrush With Micro-Vibrations
A summary of articles published by the International Dental Journal reviewing the effectiveness of OR technology compared to sonic and manual brushing.

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Anti-Gingivitis and Anti-Plaque Efficacy of an Oral Hygiene Routine including Oral-B® iO Oscillating-Rotating Electric Toothbrush, Stannous Fluoride Dentifrice, CPC Rinse and Floss: Results from a 12-week Trial
100% of subjects in the experimental group moved from “gingivitis” (>–10% bleeding sites) to a “generally healthy” state (<10% bleeding sites), per the World Workshop on Periodontology Gingivitis Case Definition,1 after 12 weeks of use compared with only 7% of the manual brush group.

6 month

6-Month Clinical Evaluation of Oral-B® iO Electric Toothbrush versus a Sonic Toothbrush for the Reduction of Gingivitis and Plaque
Twice daily use of the novel Oral-B® iO oscillating-rotating smart-connected electric toothbrush for 6 months resulted in greater gingival health improvements versus Sonicare DiamondClean.

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Clinical Evaluation of Oral-B iO Electric Toothbrush versus a Sonic Toothbrush for the Reduction of Gingivitis and Plaque
Patients are 4.5x more likely to transition to healthy gums using Oral-B iO vs. Sonicare Diamond Clean

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Oral-B iO Electric Toothbrush versus a Manual Toothbrush for Reduction of Gingivitis and Plaque: An 8-Week Randomized Controlled Trial
In an 8-week study, 82% of gingivitis patients had healthy gums after using the Oral-B iO compared to 24% of people using a manual toothbrush.

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An Overview of Dental Anatomy
Vickie Parrish Foster, RDH, MEd
This continuing education course will provide an overview of dental anatomy, including the primary and permanent dentitions, normal facial and intraoral anatomy and the anatomy of the periodontium. This information can be used as a review in order to compare findings outside of the normal.
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Cochrane Report
In a historical review of clinical studies, the independent, not-for-profit Cochrane Collaboration concluded that electric rechargeable toothbrushes reduce plaque and gingivitis more than manual toothbrushing in the short and long term. Over 50% of the studies used a type of electric rechargeable toothbrush that had a rotation oscillation mode of action (where the brush head rotates in one direction and then the other).

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Elevating The Standard Of Oral Care
The first North American Oral Health Scientific Review Panel meeting brought Thought Leaders together to form conclusion statements on oral health through a comprehensive literature review. The review highlighted the importance of evidence-based dentistry (EBD) and the role that properly designed, randomized, controlled clinical trials can play in measuring oral health outcomes. Read their independent conclusion of the systematic review and meta-analysis of randomized controlled studies comparing oscillating-rotating and other powered toothbrushes.

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Electric Tooth Brushing What’s New And What Is The Evidence?
Dr. Liran Levin, DMD, FRCD(C), FIADT, FICD Professor of periodontology, University of Alberta, Canada.

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Transformational Gum Health With The Crest + Oral-B Regimen
Jennifer Turner, RDH, BSC., Vice President, Dental Hygiene Operations 123Dentist

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Oral Health Promotion: Our Top Priority
Danielle Clark-Perry, MSc, RDH

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Oral Hygiene: A Systematic Approach To Success
Dr. Dana Van Elslande, DDS, MSc (D. Ortho), FRCD(C)

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Oral Healthcare Professionals – Defining Our Role In Patient Hygiene Care
Dr. Michael Kamatovic - Orthodontist