Dentalcare logo
Crest Gum and Sensitivity All Day Protection Toothpaste


Crest Sensitive and Gum All Day Protection Toothpaste

  • Starts to work immediately for lasting sensitivity relief within days & strengthens gums***

  • Helps prevent harmful oxidants while reversing gingivitis**

  • Creates a shield of protection against food/drink for lasting sensitivity relief*

  • Dissolves and lifts away gum harming plaque bacteria

  • Clinically proven to reduce gum bleeding to fortify gums

*Starts working immediately by blocking tubules for relief in 3 days, with lasting relief through twice daily brushing.

**by neutralizing plaque bacteria

***with twice daily brushing

Product Details

Active ingredient: 0.454% SnF2

Available in 63mL and 20mL sizes

Spotlight On Science

Crest Gum and Sensitivity All Day Protection Toothpaste

80% of sensitivity starts at the gumline due to recession.* Crest Gum & Sensitivity helps heal gingivitis, while the InstaShield™ Formula quickly treats and helps prevent† root sensitivity.

Crest Gum and Sensitivity works by:

  • Killing plaque bacteria that can lead to gingivitis, a risk for gingival recession - a cause of root sensitivity
  • Occluding tubules to provide relief from sensitivity
  • Creating a layer of protection to shield exposed dentin for root sensitivity relief

Published & P&G Clinicals

 common image

A Randomized Clinical Trial to Assess the Desensitizing Benefit of a Stabilized Stannous Fluoride Dentifrice.

Data on file at P&G, 2018.

Learn more
 common image

Crest Gum and Sensitivity Stannous Fluoride Dentifrice Strengthens Exposed Dentin: Results from Two In Vitro Studies.

Data on file at P&G, 2019.

Learn More
 common image

He T et al. A Clinical Study to Assess the Effect of a Stabilized Stannous Fluoride Dentifrice on Hypersensitivity Relative to a Marketed Sodium Fluoride/ Triclosan Control.

J Clin Dent 2014;25:13-18.

Learn More
 common image

Bahsi E et al. An analysis of the aetiology, prevalence and clinical features of dentine hypersensitivity in a general dental population.

European Review for Medical and Pharmacological Sciences 2012:16;1107-1116.

Learn More