Spotlight On Science
Crest Gum and Sensitivity All Day Protection Toothpaste
80% of sensitivity starts at the gumline due to recession.* Crest Gum & Sensitivity helps heal gingivitis, while the InstaShield™ Formula quickly treats and helps prevent† root sensitivity.
Crest Gum and Sensitivity works by:
- Killing plaque bacteria that can lead to gingivitis, a risk for gingival recession - a cause of root sensitivity
- Occluding tubules to provide relief from sensitivity
- Creating a layer of protection to shield exposed dentin for root sensitivity relief
Published & P&G Clinicals
A Randomized Clinical Trial to Assess the Desensitizing Benefit of a Stabilized Stannous Fluoride Dentifrice.
Data on file at P&G, 2018.Learn more
Crest Gum and Sensitivity Stannous Fluoride Dentifrice Strengthens Exposed Dentin: Results from Two In Vitro Studies.
Data on file at P&G, 2019.Learn More
He T et al. A Clinical Study to Assess the Effect of a Stabilized Stannous Fluoride Dentifrice on Hypersensitivity Relative to a Marketed Sodium Fluoride/ Triclosan Control.
J Clin Dent 2014;25:13-18.Learn More
Bahsi E et al. An analysis of the aetiology, prevalence and clinical features of dentine hypersensitivity in a general dental population.
European Review for Medical and Pharmacological Sciences 2012:16;1107-1116.Learn More
These tools will help you educate patients about the link between gum recession and sensitivity. 80% of sensitivity starts at the gumline due to recession.* Patients now have an opportunity in taking an active role in treating their sensitivity at root of the problem.
* There are many causes of gum recession. For some patients, it can be caused by periodontal disease.
† Helps prevent future sensitivity by fighting acid erosion, plaque and gingivitis to reduce the risk of enamel loss and gum recession, causes of tooth sensitivity.
Note: Only Dentists and Registered Dental Hygienists with Canadian mailing address information have access to order samples through this web portal*. If you are currently logged in under either of these Dental Professional designations (DDS or RDH) and are experiencing an issue placing an order or if you have any questions regarding sampling, please contact us directly.
*Due to Health Canada safety regulations, the ordering of Crest & Oral-B samples is restricted to Dentists and Registered Dental Hygienists who are designated to work with dental products.