What to Know About Whitening

CE 491 - Whitening Introduction
Introduction – Whitening

Do your patients often ask you about whitening their teeth? How prepared do you feel to answer their questions? Tooth whitening or bleaching is one of the most frequently requested dental procedures. The increase in demand for tooth whitening is keeping pace with both the advances in techniques for vital tooth bleaching and the media focus on white smiles. Advancements in technology allow us to see color in high definition which makes the public more aware of their appearance and self-conscious of yellow or stained teeth.1 According to the American Academy of Cosmetic Dentistry, when patients were asked what they would like to improve about their smile it was to have whiter, brighter teeth. Patients also most commonly reported that discolored, yellow or stained teeth are what makes a smile unattractive.2

Conflict of Interest Disclosure Statement

  • Lesley Kupiec worked part-time as a dental hygiene educator for P&G.
  • Jane Forrest has done consulting work for P&G.


  • P&G is providing these resource materials to dental professionals. We do not own this content nor are we responsible for any material herein.
  • Participants must always be aware of the hazards of using limited knowledge in integrating new techniques or procedures into their practice. Only sound evidence-based dentistry should be used in patient therapy.

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