A gap often exists between what a patient does and what an office has told them to do. Understanding how patients think can close the communication gap and enhance the patient experience.
Patients respond best to communication that involves the following steps:
SHOW ME
Visually educate me on the condition.
INVOLVE ME
Visualize my issue or my opportunity, how my treatment would work, and the risks of not treating. Introduce in-office and at home product technology and why it is effective for my issue.
RECOMMEND MY PLAN
Provide a take home action plan that includes all my relevant appointments, therapy, and home care requirements.
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