Ortho Essential Header

Ortho Essentials is a program that offers personalized patient support every step of the way. It helps unlock patient motivation by providing instant gratification at the first visit and ongoing positive reinforcement and feedback till their treatment completes.

To enroll in the Ortho Essentials program today, fill out the sign-up form below or call 1-800-543-2577!


Patients often try to improve their hygiene habits at home but get frustrated when they don’t see results. Unfortunately, repeatedly telling them what to do doesn’t always work. At Crest® + Oral-B®, we used our patient research and home care technology to create a system that shifts the conversation from simply telling patients to involving them and includes home care kits that are clinically proven in orthodontic plaque removal. Now, your patients can have the tools to do their part in protecting the quality of the end result! Here’s how Ortho Essentials Program’s communication formula has been empowering the dental hygiene team and helping patients take ownership of their dental health.

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Pro health system

How it works:

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In less than 30 seconds the tools in the Ortho Essentials Program personalize and involve the patient on the level of health they need to maintain while wearing orthodontic appliances. The Chairside Scoring Laminate is easy to use and is a standardized evaluation for feedback on hygiene over the course of treatment.

Useful tools to engage patients


Involve Me

At every appointment, your patient rates their oral health on a visual analogue scale. Knowing their personal score and reporting it helps to shift ownership to the patient where it belongs. The score is recorded, and if required, a letter is generated to initiate action if their oral health requires improvement.

  • Commitment Letter
  • Communication Letters to Patient, Parents, and Dentist
  • Introduce the home care regimen and visualize how proper usage of products helps improve oral health effectively
  • Positive reinforcement digital tools to motivate patients

A solution for poor patient compliance

A solution for poor patient compliance

Recommend My Plan

Research has shown that patients need tools to change their habits at home. Using the “Take Home Score Your Smile Card”, your patients can rate themselves every day knowing it will be consistent with what they hear at their next appointment. Having also been taught how to use their new home care regimen, they will now experience the positive oral health benefits of a system that has been clinically proven to help reduce plaque and prevent enamel erosion while wearing braces or aligners.


Action Plan

  • Take Home Booklet
  • Take Home Score Your Smile Card
  • Ortho Essentials Home Care Kit

Changing the value patients place on next visit

Recommend My Plan

Ortho Essentials Product Details

  • Oral-B® iO™ 8 Power Toothbrush
    • Reimagines brushing from the inside out
    • Combines the oscillation rotations from Oral-B’s iconic round brush head with the gentle energy of micro-vibrations for healthier teeth and gums
    • Provides a WOW experience patients can’t resist
  • Crest® iO™ Ultimate Clean and Sensitive Clean brush head refills
  • Crest® Gum Detoxify™ Toothpaste
  • Oral-B® Superfloss®
  • Oral-B® Compact Tapered Extrafine brush
  • Travel case
  • Take Home Bag
Ortho Essentials Product Details

Supports Practice Building - Referral Marketing Materials

These customizable referral materials let your community and local dental practices know you are committed to the oral health of your mutual patients and that you participate in the Ortho Essentials program.

Dentist office referrals

  • Customizable Referral Cards
  • Customizable Letters

Patient Referrals

  • Referral emails
  • Instagram photo frames to celebrate “Braces/Aligners Off Day”


The Ortho Essentials Protocol Video Series

The Ortho Essentials is a program created by Orthodontists for Orthodontists. It was developed as an easy-to-implement program to help with the everyday problems orthodontists experience in their practice, compliment existing internal office system and standardize the office processes.

Using the Ortho Essentials Program supports the practice by:

Driving Patient Compliance
and Ownership
Oral Hygiene
Creating a Strong
Team-building Protocol

Maintain a Consistent
Oral Hygiene Routine

Finish treatments
on schedule

Increase referrals through
dedicated marketing support


The Ortho Essentials Program helps orthodontists reduce their risks, helps to standardize their oral hygiene assessment, encourages communication on all levels and increases the value of the patient’s visit.

Watch Dr. Van Elslande’s review on the possible issues surrounding patient motivation.

The following three videos, presented by Dr. Dana Van Elslande, explore the program in-depth and show how the program can be implementedand operated in your office.

An Investment in an Oral Hygiene Program Can Lead to Healthy Returns

Watch an overview of the Ortho Essentials Program. Discover why 35% of Canadian orthodontic offices rely on its proven process and how evidence-based tools help demonstrate the effort and intent of orthodontic teams to manage oral hygiene during treatment.

Office Implementation – Getting Started with Ortho Essentials

Learn how the Ortho Essentials Program can be seamlessly implemented into any orthodontic office from a typical patient's first appointment and every subsequent visit. You will also explore the comprehensive communication and compliance tools that standardize the oral hygiene protocol, empower your dental team, and help patients take ownership of their oral health.

Oral Hygiene Focused for a Stronger Practice

Find out how the Ortho Essentials Program is a valuable investment that can bring tangible benefits to your bottom line. Dr. Van Elslande discusses how the Ortho Essentials Program helps protect your professional practice and family referral sources. The office marketing toolkit, offered through a partnership with Crest + Oral-B, is also detailed.

To enroll in the Ortho Essentials program today, call 1-800-543-2577 x8!


Customizable Letters

Add your office information, print and mail or give out these letters on your required topic.

Download Patient and GP Communication Letters
Referral Materials

Use below referral materials to help drive awareness of your participation in the OrthoEssentials program.

Dentist office referrals

Referral Guide
Referral Letter
Referral Card
Parent Business Card

Patient Referrals
Referral Email
Instagram Photo Frames
Positive Reinforcement Digital Tools

Digital Scorecard
Best Performance Certificate
Suggested Patient Text & Email Scripts and Gifs

Social Media Toolkit

Your engagement in OrthoEssentials helps your ortho patients achieve better outcomes and helps them improve their oral hygiene throughout treatment. Let them know about your participation with these social media assets.

Suggested Posts
Images to post

Banner Ads

Images you can use on your practice website that reinforce your OrthoEssentials message.

View Banner Ads